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Configuring Advertising Analytics Adwords

alv123456
Level 6
Level 6

Is the tracking string equal for all Adwords campaigns? Can I change the parameters, what are they good for?

Whe should I use any of the different tracking strings, lpurl, unsescapedlpurl etc...?

How can I enable the automatic tracking mode?

The documentation on this topic is quite meager!

Tracking: Manual Mode

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