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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Configuring Advertising Analytics Adwords


Level 6

Is the tracking string equal for all Adwords campaigns? Can I change the parameters, what are they good for?

Whe should I use any of the different tracking strings, lpurl, unsescapedlpurl etc...?

How can I enable the automatic tracking mode?

The documentation on this topic is quite meager!

Tracking: Manual Mode

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