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Clear Clarification on: Referrer, Referrer (eVar), Referrer (Prop)

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H_L
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H_L
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15-05-2019

Good day experts,

If we set a eVar to record Referrer, a Prop to record as well,

May I have your help to a clear clarification on: Referrer, Referrer (eVar), Referrer (Prop)

E.g.

10:00AM, Search on Google > Landing on Page A > Page B > Exit

10:01AM, Search on Bing > Landing on Page A > Page B > Exit

10:02AM, Type-in URL of Page A > Page B > Exit

To the 10:02AM one,

1753196_pastedImage_6.png

Is it correct?

What's the Referrer (eVar) should be?

Please help to clarify.

Thank you.

H

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Asheesh_P
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Asheesh_P
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15-05-2019

Hi H,

Here is my take. considering you are using document.referrer to set eVar and prop value and your site URL is set as an internal URL filter.

10.00 AM

Referrer Variables
Page A
Page B
Referrer (Adobe Default) Allocation Most Recent, Expire After VisitGoogleGoogle
Referrer (eVar) Allocation Most Recent, Expire After Visit GooglePage A
Referrer (prop) Allocation Most Recent, Expire After HitGoogle Page A

10.01 AM (same visit)

Referrer Variables
Page A
Page B
Referrer (Adobe Default) Allocation Most Recent, Expire After VisitBingBing
Referrer (eVar) Allocation Most Recent, Expire After Visit BingPage A
Referrer (prop) Allocation Most Recent, Expire After HitBingPage A

10.02 AM (same visit)

Referrer Variables
Page A
Page B
Referrer (Adobe Default) Allocation Most Recent, Expire After Visit
BingBing
Referrer (eVar) Allocation Most Recent, Expire After Visit NoneNonePage A
Referrer (prop) Allocation Most Recent, Expire After HitNoneNonePage A

Notes:

  • Domains or URLs that are not part of those defined domains and URLs are considered referrers. For example, web page A and web page B are added to the internal URL filter, but web page C is not. In this case, web page C is considered a referrer.
  • The referrer, referrer type, and referring domain are set on the first hit of the visit, or during a visit when the referrer is external (for example, if a visitor leaves your site, uses a search engine, then returns to your site before the first visit expires). These values are set at the same time and persist across the visit.
  • Visit is considered the same visit till continues inactivity of 30 mins means when more than 30 minutes has lapsed between image requests, a new visit begins.

Thanks,

Asheesh

H_L

Hi @Asheesh_P, sorry to post this reply after so long time.

 

Recently, I find to use document.referrer in console to check the referrer.

However, after test, in the scenario 10:02AM one, I find the document.referrer of page A is set to "", which is blank.

May I ask your help to confirm that, if in the OP scenario, which means user:

Search Engine (Google) > Landing to page A > in same window type in URL of page A and visit again,

the Adobe Default Referrer will be Google, but not "none". - As I checked by using document.referrer, the evar and prop is blank as you also posted.

 

Thank you and have a good day.

Asheesh_P

Hi H_L, Yes, "" means no value in adobe and ignored in Adobe reports that means you will see default value as "none".

H_L

@asheesh_P, thanks for your reply.

 

But in your reply which is accepted as solution, the last table, it's said the Adobe Default Referrer is "Bing", but not "none". Could you please help me understand this? I thought as it's blank, then it will be "Typed/Bookmarked", but not "Bing".

 

Thanks again.

Asheesh_P
Hi H_L, It will be "none for custom eVar and Prop. In case of Adobe Default referral as it is same visit and Adobe Default referral expire after visit ends. It will remember previous referrer until it is overwrite by another referral.
H_L

@asheesh_P, Ah, I see, I thought a "blank" value will replace the existing value and make it to be categorized under Typed/Bookmarked.

But in fact, as you explained, it's not a blank in value, but there is no value, so nothing is going to be replaced, so, the last value persists. Very helpful!

 

May I invite, if you are available, help to this question which is similar but it's a scenario: start a new visit.

Have a good day.