Good day experts,
If we set a eVar to record Referrer, a Prop to record as well,
May I have your help to a clear clarification on: Referrer, Referrer (eVar), Referrer (Prop)
E.g.
10:00AM, Search on Google > Landing on Page A > Page B > Exit
10:01AM, Search on Bing > Landing on Page A > Page B > Exit
10:02AM, Type-in URL of Page A > Page B > Exit
To the 10:02AM one,
Is it correct?
What's the Referrer (eVar) should be?
Please help to clarify.
Thank you.
H
Asheesh_P
MVP
Asheesh_P
MVP
16-05-2019
H, when the user is coming directly there will not be any document.referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10.01 last value in eVar) in reports.
Asheesh_P
MVP
Asheesh_P
MVP
15-05-2019
Concedring following senario:
10:00AM, Search on Google > Landing on Page A > Page B > Exit
10:01AM, Search on Bing > Landing on Page A > Page B > Exit
10:02AM, Type-in URL of Page A > Page B > Exit
I think it will not persist original referrer (Google) in "referrer" report in your case. As the user is coming from another external referrer (Bing) in the same visit, "referrer" value will be overwritten by Bing. However, if you see the original referrer report, you will still see "Google". Similarly, if you are setting document.referrer value on each page in evar and prop. it will be overweight by most recent value where document.referrer value is not null.
More on Referring Domains, Original Referring Domains, and Referrer reports and Referrers
Thanks!
Asheesh
PratheepArunRaj
Moderator
PratheepArunRaj
Moderator
15-05-2019
Dear H_L,
Based on Adobe, referrer, referrer type, and referring domain are set on the first hit of the visit, or during a visit when the referrer is external(for example, if a visitor leaves your site, uses a search engine, then returns to your site before the first visit expires). So, the table will look like below for the scenario you have given:
Scenario Given (Time is within Half-Hour and thus every hit is considered as Single Visit😞
10:00AM, Search on Google > Landing on Page A > Page B > Exit
10:01AM, Search on Bing > Landing on Page A > Page B > Exit
10:02AM, Type-in URL of Page A > Page B > Exit
In the above case, the table will look like below:
If the Scenario is below (Time lapse is 30 minutes so considered as Multiple Visits😞
10:00AM, Search on Google > Landing on Page A > Page B > Exit
10:31AM, Search on Bing > Landing on Page A > Page B > Exit
11:01AM, Type-in URL of Page A > Page B > Exit
Still i wont say the above is valid for all the cases. The above case is valid if you capture the referrer directly using document.referrer.
If you copy it from referrer and populate, the above table will change again.
So it is about how you capture and how you want to use them. There is a variable 'Original Referring Domain' and the value is same for all the pages (Google) though it is of same visit(Scenario 1) or different visits(Scenario 2).
Hope this helps!
Thank You!
Arun
fairly clear clarification.
Thank you so much asheeshp!
Asheesh,
Thanks for your clear reply. I carefully read the "Referrer" again, and see below:
The referrer, referrer type, and referring domain are set on the first hit of the visit, or during a visit when the referrer is external.
Then I think to the 10:01AM one, the Referrer (Adobe Default) should be: Bing.
But, then, may I ask why you consider the Referrer (eVar) of 10:02AM one is "NONE" but not Bing?
H
Good day asheeshp,
I have a question, to the 2nd "path" happened on 10.01 AM (same visit).
Since it is "same visit", the definition of "referrer (Adobe Default)" is the first entry of the "VISIT".
So, should it be "Google"?
Thank you!
H
Good day Arun,
I have same understanding with you.
About Page B, I may not explain it very well, there is a customized prop we called "Referrer" which records the most recent page before the visited one, so Page A will be the "Referrer (prop)" of Page B, but if it's enter from external, it will be same to "Referrer".
Thank you!
H
Asheesh_P
MVP
Asheesh_P
MVP
15-05-2019
Hi H,
Here is my take. considering you are using document.referrer to set eVar and prop value and your site URL is set as an internal URL filter.
10.00 AM
Referrer Variables | Page A | Page B |
---|---|---|
Referrer (Adobe Default) Allocation Most Recent, Expire After Visit | ||
Referrer (eVar) Allocation Most Recent, Expire After Visit | Page A | |
Referrer (prop) Allocation Most Recent, Expire After Hit | Page A |
10.01 AM (same visit)
Referrer Variables |
| Page B | |
---|---|---|---|
Referrer (Adobe Default) Allocation Most Recent, Expire After Visit | Bing | Bing | |
Referrer (eVar) Allocation Most Recent, Expire After Visit | Bing | Page A | |
Referrer (prop) Allocation Most Recent, Expire After Hit | Bing | Page A |
10.02 AM (same visit)
Referrer Variables |
|
| ||||
---|---|---|---|---|---|---|
| Bing | Bing | ||||
Referrer (eVar) Allocation Most Recent, Expire After Visit None | None | Page A | ||||
Referrer (prop) Allocation Most Recent, Expire After HitNone | None | Page A |
Notes:
Thanks,
Asheesh