I'm just reaching out to the adobe analytics community to get some advice that my marketing colleagues are asking.
I've just started at the online betting company and my question is regarding accuracy.
How do I carry out tests on the DTM deployed here for data that is sent to adobe servers with data that is stored in Data warehouse?
I've been told that the problem they had was say 10 records or bits of information was sent to Adobe. On Data warehouse only 8 records would show.
So in terms of betting for example. If the customer or visitor had a bet slip open with 10 bets - and that information was sent to adobe. It would record it on Data warehouse as 8 bets instead of 10 - discrepancy in the numbers.
I've been asked to look into Data accuracy ..testing for what is accurate and what isn't. The problematic areas they have identified are with Deposits that people are making and in the registration area.