Attempted to set up the channel overview report for a hotel website (domain A) and its booking engine (third-party shopping cart, domain B) utilizing third-party cookies and common omniture report suite.
Although both domains are added to internal URL filters and
- channel processing rules were set up based on what Adobe outlines (screenshot attached)
- last-touch channel override was turned off for direct and session refresh (internal) channels
- confirmed that appmeasurement tracking is set up correctly and there is no re-direct on the landing pages
we have been struggling with around 20-25% last-touch session refresh (internal) traffic for more than a month now.
As a last resort,we reached out to our Adobe consultant who advised that our numbers are align with the trends what their experts have seen:
" — the 50% we confirmed for Session refresh + Direct traffic is the trend most experts have seen across different clients w/r to Adobe Analytics, but it will vary based on strength of a clients brand."
This puts us in a very weird situation as based on the channel overview report we can not tell where 20-25% of the website traffic comes from.
Luckily we have other ways to report on channel performance but would have been super comfortable to use the channel overview report on a daily basis for first and last-touch results.
Any advice or best practices on this would be much appreciated!
Thank you!