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Channel Effectiveness by Time or Hour of Day (Opens/Clicks)

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andrea378
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andrea378
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19-09-2019

Hello is there a way to track the time of day that an email was opened or the hour in the day that an email was opened? I would like to be able to report on the effectiveness of the channel by time or hour in the day; preferably by the hour.

My interest is looking at opens/open rate and clicks/CTR.

Thank you in advance.

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PratheepArunRaj
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20-09-2019

Dear Andrea,

Possible for sure. Checkout the below:

Thread : how to track email opens with adobe analytics

Link : Include image requests | Microsoft Outlook

Thank You!

Arun

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Asheesh_P
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19-09-2019

If you have configured emails with tracking requests back to Adobe analytics, you should be able to see it in adobe workspace by using time dimension.

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12-11-2019

Thank you for responding.

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12-11-2019

Thank you.