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SOLVED
Change in Marketing Channel Manager / Override Last-Touch Channel & Reporting Impact
I realised that we have checked the last-touch channel override for direct & internal and think that it would be best to stick to the adobe recommendation & uncheck those in order to get a better Understanding of our Advertising Channels. Now I wonder, if historical Data will be impacted / recalculated with this change (I suppose not but wanted to be sure) ? - thanks for the help!
1 Accepted Solution
Correct answer by
Historical data will not be impacted by this change. Marketing Channel logic runs when the data is collected and can't be changed afterwards.
Correct answer by
Historical data will not be impacted by this change. Marketing Channel logic runs when the data is collected and can't be changed afterwards.
