Cart Abandonment Rate via Phone Gap Mobile App

[yoav_b__guttman]

We have an app built with Phone Gap that we have been trying to tag with Adobe Analytics, mostly using Processing Rules. How should we be tracking the Cart Abandonment Rate?

[Alexis_Cazes_ · Accepted solution]

Hi Yoav,

So you will have to increment cart add when someone add a product to you cart via processing rules. Then create a calculated metrics as follow :

                   

Abandoned	Cart Adds - Orders	Numeric	Shows how many cart additions did not result in an order. (Effective at a product level as well as a site level.)
Abandonment Rate	1 - (Orders/Cart Adds)	Percent	Shows the percentage of visitors who added an item to their cart and then did not purchase it.
Abandoned Revenue	(Revenue/Orders) * (Cart Adds - Orders)	Currency	Shows the general amount of revenue loss due to abandonment. (Revenue is based on the value of the average order.)

Best regards.

Alexis Cazes