Capture Adwords Campaign Details in Analytics

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RobRose1
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23-10-2019

If I activate auto-tagging(1) in my Adwords account what steps would I need to take to ensure that Adobe Analytics can read the details from the link such as the "Campaign", "Keyword", "Ad-Content"?

Is it even possible since auto-tagging appends the GCLID in lieu of the Google-friendly UTM parameters?

1) A feature that automatically adds a parameter to your URLs to help you track offline conversions and report on your ad performance using website tracking programs like Google Analytics.

  • Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and that will help you tell which ad was clicked for each visit to your site.

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Asheesh_P
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23-10-2019

If you have Adobe Analytics Select, Prime, and Ultimate SKUs you can use Advertising Analytics, which lets you see all your Google and Bing Paid Search data side by side, within Adobe Analytics. See more here Advertising Analytics overview

Otherwise you will need to use custom implementation to track it in Adobe analytics.

Thanks!

Asheesh

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juanp51467129
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12-11-2019

There's two ways you can go about it:

1) You disable auto-tagging from Adwords and implement your own UTM links. Be sure to maintain your link structure or you will get lost trying to sort out your cpc / google data. There's not a lot of publicly available Adobe Campaign UTM builders. We like the UTM Smart Manager one: Adobe Campaign URL Builder that follows ?cid with UTM parameters.

OR

2)You can also sign up for Adobe Select or Prime and utilize the Advertising Analytics section. While this is a good tool, we've continued to implement the UTM solution because it helps us segment all of our data (beyond advertising) in a clear and rational way.

Good luck