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SOLVED

Can we use other click event to attribute successful purchase?

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Level 4

Can we use other click event to attribute successful purchase? For example I have "other click" event which triggers when a user clicks on filter. We are trying to find how much that filter is helping us to get orders / purchases. Right now the click values are getting tracking in couple of evars one evar track the value = "Filter" and another evar tracks clicked value example " Price"

1 Accepted Solution

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Correct answer by
Community Advisor

Question: If you are firing this at the same time the purchase event is being fired, are you firing this eVar as a Merchandising eVar along with an event in the product string during the purchase event?

By doing these kinds of things, you create more diversified options for yourself to associate data and events to not only your purchase events, but also your cart adds and other product interactions as well.

 

Reference:
https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/conversion-variables/merchandisi... 

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Avatar

Correct answer by
Community Advisor

Question: If you are firing this at the same time the purchase event is being fired, are you firing this eVar as a Merchandising eVar along with an event in the product string during the purchase event?

By doing these kinds of things, you create more diversified options for yourself to associate data and events to not only your purchase events, but also your cart adds and other product interactions as well.

 

Reference:
https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/conversion-variables/merchandisi...