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Campaign URL Builder with Adobe Analytics?

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vitalin58577727
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vitalin58577727
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28-08-2018

Hello

is it possible to track with Adobe Analytics as easily as with Google Analytics?

https://ga-dev-tools.appspot.com/campaign-url-builder/

Does that go in Adobe Analytics?

Thanks in advance.

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juanp51467129
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juanp51467129
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20-08-2019

@vitalin58577727 Yes...there's an Adobe UTM Builder but not made by Adobe. We use the Adobe Analytics UTM Builder (Adobe Analytics UTM Campaign URL Builder | UTM Smart Manager ) to take care of all of it for us. It creates the links with the classifications / parameters we want (source, medium, evars, etc) and then we are able to analyze our data correctly. It's a huge time saver and helped us with our data integrity. The best piece of this UTM builder was that we custom-branded it for our company and now we share it across all our agencies and marketing teams as if it were our own.

Hope this helps