@vitalin58577727 Yes...there's an Adobe UTM Builder but not made by Adobe. We use the Adobe Analytics UTM Builder (Adobe Analytics UTM Campaign URL Builder | UTM Smart Manager ) to take care of all of it for us. It creates the links with the classifications / parameters we want (source, medium, evars, etc) and then we are able to analyze our data correctly. It's a huge time saver and helped us with our data integrity. The best piece of this UTM builder was that we custom-branded it for our company and now we share it across all our agencies and marketing teams as if it were our own.