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Campaign Ad Tracking

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katrina_plucker
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katrina_plucker
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katrina_plucker
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15-10-2015

Is there step-by-step instructions posted anywhere for setting up campaign tracking for digital advertising?  Our company hasn't used it before and I'm new to the Adobe platform, as well as haven't setup campaign tracking before.  The company I was at before we had our own tool that generated the tracking information without us having to set it up ourselves.  Is there any overview or resources available that clearly describes the steps to setting it up?

 

Thanks!

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juanp51467129
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12-11-2019

Hi Katrina,

I came across this article on Campaign Tracking that I think can help you: https://medium.com/@factivateapp/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce8...

It basically goes into how to set up your campaign tagging, classifications, and classification rules. I hope it helps!