Calculation of "Time spent per visit (seconds)"




I would like to know how to calculate the metric "Time spent per visit (seconds)".

In the Adobe Experience Cloud Help I found this table:

Metric_Time spent per Visit (seconds).jpg

Thus the correct formula should be:

Time spent per visit (seconds) = Total seconds spent / (visits - bounces)

We tried to use the formula in the example below:

Adobe Analytics_ Screenshot.JPG

According to the Help Center formula we have to calculate it like this:

Time spent per Visit (seconds) = 153,26 / (3,914 – 2,964) = 161 seconds

But in this case the declared metric shows 39 seconds. I can imagine that this is the result of the following calculation (without considering the bounces):

Time spent per Visit (seconds) = Total seconds spent/ visits

Time spent per Visit (seconds) = 153,26 / 3,914 = 39 seconds

Does anyone have an answer to this circumstance? Which formula should be used here?

Thank you for your help.

Accepted Solutions (1)

Accepted Solutions (1)




Hi cristinapio,

I am investigating this question and I do not have a default metric 'Average Time Spent Per Visit', which makes me wonder how exactly this metric is calculating in your report. Can you share the calculation by clicking the info button and sharing a screenshot of the calculation?

For example this is what I mean, but done with the Average Time Spent metric.
Screen Shot 2019-07-26 at 9.57.02 AM.png

Thank you for your help in investigating this.