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Calculated Metric for Unique Conversion Rate

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ryanj16539978
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ryanj16539978
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02-04-2020

I am currently trying to find a solution on calculating a conversion rate w/out number of transactions for that unique person/device might complete. Originally I was using orders divided unique visitors but for this particular use case, about 30% of my customers are converting multiple times so it is throwing off my test results for the two experiences. In one case, someone converted 23 times (a greeting card experience) and it's made reporting test results more complex than it should be. Is there a way to do what I am after? 

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Andrey_Osadchuk
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Andrey_Osadchuk
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05-04-2020

Build a calculated metric with a segment to get Unique number of Visitors who placed at least one order.

  • Segment: show Unique Visitors with Orders exists.
  • Metric: show Unique Visitors with this segment applied.

Now if you divide that metric by Unique Visitors, the conversion rate you are looking for will be returned.