Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Building customer journey segments

Avatar

Avatar
Level 1
Smcgreavy
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

0 solutions
View profile

Avatar
Level 1
Smcgreavy
Level 1

Likes

0 likes

Total Posts

1 post

Correct Reply

0 solutions
View profile
Smcgreavy
Level 1

26-09-2020

I want to create segments that will help to determine the customer journey and funnel success.


Traditional marketing model/journey that identifies visits from awareness to consideration, research, intent etc.

 

Does anyone have any advice/template/resources for what out of the box dimensions to use to create such segments?

Even if nobody has a template, I’d appreciate some ideas on how others would approach this and things to consider.

 

thanks.

 

 

Accepted Solutions (0)

Answers (1)

Answers (1)

Avatar

Avatar
Springboard
MVP
yuhuisg
MVP

Likes

154 likes

Total Posts

487 posts

Correct Reply

90 solutions
Top badges earned
Springboard
Bedrock
Validate 1
Establish
Contributor
View profile

Avatar
Springboard
MVP
yuhuisg
MVP

Likes

154 likes

Total Posts

487 posts

Correct Reply

90 solutions
Top badges earned
Springboard
Bedrock
Validate 1
Establish
Contributor
View profile
yuhuisg
MVP

27-09-2020

If you have pages or links that correspond with each journey stage, you can fire success events with them to "mark" their stages. You can then visualise the journey with a Freeform table or build a Fallout chart. You could also use these success events with Marketing Channels to see which channels have more conversions per stage.