My tracking code is cmp=<a-value-of-characteristic-1>_<a-value-of-characteristic-2>_<a-value-of-characteristic-3>.
Note that an underscore _ separates those three parts of the tracking code. Each characteristic (1, 2, and 3) can have many different values. For example, characteristic-1 might be the publisher, characteristic-2 might be the banner size, and characteristic-3 might be the banner's message.
For example, it could be cmp=hgtv_200x140_bigsale
I want to keep cmp as a long string for the tracking code report, but I also want three new evars - one for characteristic-1, another evar for characteristic-2, and another evar for characteristic-3.
In other words, I want to end up with a report on just all the publishers, another report on all the banner sizes, and another report all the banner messages.
Hope this makes sense. How do I create three evars from different parts of the underscore-delimited value of the tracking code?
you do not need to create additional eVars this is a typical case for Classification Rule Builder. 1. Create a Conversion Classification for your Campaign Variable (Report Suites -> Edit Settings -> Conversion Classifications) 2. Go to Classification Rule Builder and create a new rule. 3. Now you have to RegEx for your required values something like: