I have what I think is a unique use case that has been perplexing me lately. I have bounces collected in Adobe and Google since we are about to migrate systems.
I was comparing bounces and Google identifies roughly double the amount of bounces on our site than Adobe. This was interesting because all other data in all - traffic - channel reporting were almost identical to Adobe.
I understand there are different definitions:
"A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session."
"Bounces are defined as the number of visits to your site that contain a single image request. Custom links are included, meaning if a visit consists of a page view and a custom link, that visit is not considered a bounce."
Even with these different definitions I wasn't expecting a more than 50% difference in Bounces. Any advice on troubleshooting this? Based on the data surrounding this case I believe that bounces in Adobe could be incorrectly collected.