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Bounce Rate by Referrer?

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H_L
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H_L
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18-09-2020

Is it reasonable choose the Referrer as the dimension and bounce rate as the metric?

There are 2 types of referrer in our site,

1. Adobe Default one

2. prop, which is tracking any of the previous page URL by "clicking", e.g. Google, Youtube, Internal Site URLs.

 

According to the definition of "Bounce", is it reasonable to apply "bounce rate" or "bouce" to any of the Referrer? or Referrer Type?

 

Thank you.

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yuhuisg
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19-09-2020

Sure, if the referrer is important to you, then you might want to report on the bounce rate from that referrer.

But the results may not be actionable, because you can't control the referrers that your users use to reach your website. Maybe you would be able to determine which ones appear to be sending some kind of quality traffic (based on low bounce rate), and then maybe work out some campaigns with them.