is anybody using facebook's ad reporting tools for measuring conversion? We are currently trying to understand how we could compare facebook's conversion measurement with adobe analytics?
Curerntly the deviation is huge. But this is due to different attribution models and afaik data collection methods. While with Adobe we work with the cookie info and check upon registration the traffic source's info (not merely referrer info, because we made the experience that the referrer info is unreliable and can get lost), facebook doesn't (Discrepancies between third-party reporting and Facebook Ads Reporting | Facebook Help Center | Face... ) However I didn't fully understand how they do it.
I thought that maybe lookign at first touch-last touch the reported figures would come close, but they do not.
Any ideas or experiences?
I think you can try set cid tracking code on facebook traffic to your website.
then compare facebook with adobe analytics.