Best way to capture organic social and paid social traffic

ankitn32559436

03-05-2018

Hi,

I would like to know your thoughts on the best way to capture organic social and paid social traffic. If you can point me to some additional documentation.

Thanks

Ankit

Accepted Solutions (1)

Accepted Solutions (1)

nickh86417692

03-05-2018

We track both these channels using Adobe marketing channels. Because all of our Paid Social traffic is tagged with tracking codes, we've set up a rule to catch all traffic coming with paid social tracking codes and to throw it into the Paid Social bucket. Then we have another rule that looks for social referring domains and labels that traffic as Organic Social.