I am using Tableau to build my dashboards as its preferred in house. There is no connector from Adobe to Tableau so i have to use Data Warehouse to extract what i need.
I want the dashboard to show Visitors, Visits, Visits by Traffic sources, Bounce Rate %, top pages.
To do this i've been selecting the following dimensions: Referring Domain, Referrers and Referrer Type to help me identify my traffic. For metrics: Visits, Visitors and page views (although i'm not sure I need PVs).
i'm looking for the best practice in terms of showing which traffic drove the most visits to the site. i'm confused between ORD and RD. I kind of understand that RD is the last click channel - i hope?
In terms of Bounce rate, i export from Site Catalyst a separate report which includes bounces and entries because i can add this in Tableau.
Can someone advise which Referring Domain type i should be using?
We have a number of digital activties running - display ads and emails. However, because of the nature of how our site is built and because we are using akamai to render the correct country/language, when I use links for emails or display, i have to use a generic spdr link which redirects to the particular user's country and subsequent domain. When that happens, my query strings fall off. So i'm concerned that the following attribution happens. Email > SPDR site > Redirect to Country SPDR site. And so with RD, the domain seems to be given to SPDR site. I hope this wasn't too confusing.
Pablo you have been super helpful i just have two more questions, if you don't mind.
One, i have two VRS setup. One at a visit level and one a hit level. Which one for the same purpose as a above should I be using?
Secondly, one of the reasons i looked at the ORD is because I'm managing a site with numerous sub-domains which users tend to switch between. i've seen a lot of referring domains which show spdrs as the referrer so i'm concerned that the original traffic source, ie., email isn't getting the credit it deserves....