Hi
I am using Tableau to build my dashboards as its preferred in house. There is no connector from Adobe to Tableau so i have to use Data Warehouse to extract what i need.
I want the dashboard to show Visitors, Visits, Visits by Traffic sources, Bounce Rate %, top pages.
To do this i've been selecting the following dimensions: Referring Domain, Referrers and Referrer Type to help me identify my traffic. For metrics: Visits, Visitors and page views (although i'm not sure I need PVs).
i'm looking for the best practice in terms of showing which traffic drove the most visits to the site. i'm confused between ORD and RD. I kind of understand that RD is the last click channel - i hope?
In terms of Bounce rate, i export from Site Catalyst a separate report which includes bounces and entries because i can add this in Tableau.
Can someone advise which Referring Domain type i should be using?
Thanks so much
Angela