I have a two-part question around average time on site and single page views:
Firstly, could anybody explain the calculation for average time spent on site.
My guess is that it is calculated as follows:
With time spent on site = (time of last image call) - (time of first image call),
Average time spent on site = (sum of time of site for all visits)/(count of all visits) ?
Secondly, are hard bounces included in the calculation of average time on site? Within Google Analytics, I understand that hard bounces are given a value of 0 for time spent on site, does the same apply here or are hard bounces simply not included in the calculation of the average?
For instance, in a scenario where there are 1000 single page views, but 950 are hard bounces, is the average time calculated on the 50 instances that are single page views?