Attribution IQ possibility to remove certain marketing channel from model




Attribution IQ is all great in Adobe Analytics, but when used it in f.ex. Marketing Channels, it attributes some conversion to Session Refresh, which is unnecessary. Is there any way to be able to remove the Session Refresh from attribution and share the credit to all the other channels? This is possible in other tools, but can't find way to do this in AA. I'm not looking to exclude Session Refresh from the report as this will also remove the conversions, I want it to be excluded from attribution model.

Any others have similar concerns or how have you solved this?



Accepted Solutions (1)

Accepted Solutions (1)




I don't think this is possible.

You can exclude certain positions using a custom attribution model, but not a specific channel. You can exclude certain hits using segmentation, but the same rules of attribution apply to the remaining hits.

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