Attribution IQ - Last Click Non-Direct

[#1]

Hello Everyone,

Attribution IQ seems like a really cool feature. I would like to ask if it's possible to create a model which is used in some other analytics sollutions.

Last Click - Non-Direct

We would like to see how other marketing channel are performing while we ignore all direct visits. Anyone could help me if it's possible?

Thank you,
Maciek

[#2 · Accepted solution]

There are two recommendations I'd have:

• Disable 'override last touch channel' for Direct - this should be the case by default for newer report suites, but you can double check this in the Marketing Channel Manager in the Admin Console.
• Segment out Direct - create a segment with the following definition:
  • Exclude all hits where marketing channel equals Direct

Between those two options, that should give you the data you're looking for.