We have published a visitor based Analytics segment to the Experience Cloud for use in Target.
The segment consists of 'visited page A but haven't visited page B'.
We've then used this as an audience for a Target Experience.
However, we're already seeing the Target Experience as a dimension in Analytics with visits and other metrics despite the fact the test hasn't been put live yet.
Could the traffic be test users that are looking at the deactivated Target activity and the A4T reporting is still sending their impressions/click to the analytics report suite?