Analytics showing visitors for a Target Experience not yet deployed



Hi everyone!

We have published a visitor based Analytics segment to the Experience Cloud for use in Target.

The segment consists of 'visited page A but haven't visited page B'.

We've then used this as an audience for a Target Experience.

However, we're already seeing the Target Experience as a dimension in Analytics with visits and other metrics despite the fact the test hasn't been put live yet.


Analytics experience cloud segment Target

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Could the traffic be test users that are looking at the deactivated Target activity and the A4T reporting is still sending their impressions/click to the analytics report suite?