[analytics] eVar0 classification

nicolea2328 11-04-2019

I am wanting to build classifications off of my eVar0 (tracking code). But I am not seeing eVar0 listed as an option when creating a classification under conversion variables. Is there any reason why it wouldn't be listed as an option? Is there another way to handle this?

Accepted Solutions (1)

Accepted Solutions (1)


eVar0 does not exist as a variable in Adobe Analytics - it is only a query string parameter that represents the tracking code variable. It's kind of confusing actually...

All three of these are the same variable:

  • JavaScript variable: s.campaign
  • Image request query string parameter: v0
  • In the Analytics UI: Tracking Code

If you're using s.eVar0 in your implementation, it's not populating any reports.

Answers (2)

Answers (2)

nicolea2328 12-04-2019

Thanks for the reply. What if eVar0 is already set up? I have data populating in that variable today. But I do not have data populating in s.campaign.


Hi nicolea2328,

It is sorry for that if I didn't understand for your question correctly.

eVar0 = campaign.

eVar0  is reserved for tracking code.

So, If you want to set up eVar0, you need to set up campaign variables.