I'm generating a report for an A/B test we have been running on our website. We have adobe target integrated with adobe analytics.The challenge is the number of visits don't add up when I was trying to get the results using two different approaches.
The test is on one of our main pages with three variations of a component. The experiences are only on this single page.
So I tried
Experience A a
Experience B b
Experience A c
Experience B d
Different methodologies but essentially the numbers I want to get should be roughly aligned. For example, "a" and "c" should be roughly the same.
In reality, a is significantly higher than c. I've been investigating the reasons but couldn't find any. Could you please help?