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Analytics & Adobe Target numbers of visits don't match

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Hamilton_Jie
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Hamilton_Jie
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10-10-2017

Hi there,

I'm generating a report for an A/B test we have been running on our website. We have adobe target integrated with adobe analytics.The challenge is the number of visits don't add up when I was trying to get the results using two different approaches.

The test is on one of our main pages with three variations of a component. The experiences are only on this single page.

So I tried

                                                  Visits

Campaign Recipe

          Experience A                      a

          Experience B                      b

                                                       Visits

Page:xxx

          Campaign Recipe

                         Experience A              c

                         Experience B              d

Different methodologies but essentially the numbers I want to get should be roughly aligned. For example,  "a" and "c" should be roughly the same.

In reality, a is significantly higher than c. I've been investigating the reasons but couldn't find any. Could you please help?

Thanks.

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Andrey_Osadchuk
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Andrey_Osadchuk
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16-10-2017

This may be as a result of how variable expiration works. While the second visit may be tied to a recipe it is not necessarily tied to the page that was not viewed within the second visit.

I would recommend reading this article – Viewing Reports - A4T FAQ