We're using AEM to publish content (effectively banner ads) on our website.
What's the best way to track performance (impressions, clicks etc.) in Adobe Analytics?
Any information (including articles) would be much appreciated.
You can have 2 event based rules in DTM
1. To capture impressions (Use Event Type = Enter Viewport) and capture the required variables
2. to capture Clicks (Use Event Type = Click) and capture the required variables.
Hope this helps.