Hi, we're switching from GA to Adobe analytics. Do i have to create a new conversion tracking for our adwords campaigns?
You might also want to have a look at some relevant handy resource document for all your FAQ's in the process of switching.
Introducing Adobe Analytics (Standard) Implementation/Installation Guide
Not really. You can use the same query params to capture data in Analytics. However, you may need additional custom code to capture these details.
I'm curious about your experiences with Adobe Analytics and Adwords. Since there is no integration between those two, were you able to meaningfully integrate both data? If so, how?