Adwords conversion tracking

[#1]

Hi, we're switching from GA to Adobe analytics. Do i have to create a new conversion tracking for our adwords campaigns?

[#2 · Accepted solution]

Hi travelsomeguy,

You might also want to have a look at some relevant handy resource document for all your FAQ's in the process of switching.

Introducing Adobe Analytics (Standard) Implementation/Installation Guide

Thanks

Puneet Aneja

[#3]

Not really. You can use the same query params to capture data in Analytics. However, you may need additional custom code to capture these details.

Refer: Util.getQueryParam

[#4]

I'm curious about your experiences with Adobe Analytics and Adwords. Since there is no integration between those two, were you able to meaningfully integrate both data? If so, how?