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JyotiSharmaV
Community Advisor
Community Advisor
June 28, 2022
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Advertising Analytics

  • June 28, 2022
  • 2 replies
  • 2791 views

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?

 

Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 

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Best answer by yuhuisg

@jyotisharmav wrote:

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?


I haven't used Advertising Analytics myself. But from a login/user management perspective, using the same login that's used with your AdWords Admin credentials would make your life easier in terms of campaign management and reporting, though that also opens the door to abuse or, worse, hacking if the credentials were to be leaked. So using another login with appropriate permissions would be safer, though I would choose a @company.com account rather than a @1334967.com account so that it's more obvious (from the login identity) about who this login is for.

 


Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 


Yes. AMO data will show up in their own dimensions and metrics, so they can be mixed and matched with AA's own dimensions and metrics to build your own segments and calculated metrics. Take note that AMO data cannot be used with Virtual Report Suites.

2 replies

JyotiSharmaV
Community Advisor
Community Advisor
June 28, 2022

@yuhuisg any help on this?

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
June 29, 2022

@jyotisharmav wrote:

My query is regarding the integration of Advertising Analytics.  In a process where I have to fill OAuth Token details, It asks you to fill in login credentials for the search account (will be using Google AdWords details). I wanted to ask should I use the company’s Google AdWords Admin Credentials directly here or should I create and use a new Gmail user account with edit permissions rights access?


I haven't used Advertising Analytics myself. But from a login/user management perspective, using the same login that's used with your AdWords Admin credentials would make your life easier in terms of campaign management and reporting, though that also opens the door to abuse or, worse, hacking if the credentials were to be leaked. So using another login with appropriate permissions would be safer, though I would choose a @company.com account rather than a @1334967.com account so that it's more obvious (from the login identity) about who this login is for.

 


Also, I wanted to confirm that with this integration I will be using our existing production report suite and I am assuming this integration (with AMO data coming up in reports) will not interfere with components already existing whether they are metrics, dimensions, or segments right? 


Yes. AMO data will show up in their own dimensions and metrics, so they can be mixed and matched with AA's own dimensions and metrics to build your own segments and calculated metrics. Take note that AMO data cannot be used with Virtual Report Suites.

JyotiSharmaV
Community Advisor
Community Advisor
July 11, 2022

@yuhuisg I don't see any data coming into Analytics after the integration. I used manual tracking and copied and paste the "Campaign Tracking Code URL parameters in the search engine account" as guided in the process. Screenshot below

 

Can you help pls

yuhuisg
Community Advisor
Community Advisor
July 26, 2022

my data has synced properly @yuhuisg Only thing I am unable to see is measurable values for the metrics "AMO Avg. Position" of Ads. Any thoughts on this?


I'm not sure. Bring this up with Client Care.