Hi everyone,
I'm looking to activate advertising analytics within adobe analytics to track paid search from google adwords and being.
Is it the best way to do it? Or should I use DFA data connector?
Assuming I'll use advertising analytics:
1. where does the s_kwcid get recorded in adobe? is it a particular evar? Can this string be passed into the marketing channels rules as well the same way I do with the cid (this is the query string parameter I use for the tracking now)?
2. google and bing have got different query string parameter (see below). How can they coexist within the same report?
s_kwcid=AL!<Advertising Analytics ID>!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}
s_kwcid=AL!<Advertising Analytics ID>!10!{AdId}!{OrderItemId}
Thanks,
Davide
