I would like to build a calculated metric to get the sample standard deviation of Revenue per visit in Omniture as it is required to calculate statistical confidence. Ideally, this metric would make it so I would not have to pull from data warehouse to calculate confidence intervals and could do this in real time.
Scenario is evaluating the confidence level of the difference in RPV observed in an A/B test. One of the required metrics in the excel file from Adobe is sum of revenue squared. I'm trying to find a way to do this in workspace without needing to request a DW report every time. This gets time consuming when we are trying to evaluate the RPV for multiple tests. Any thoughts?
Jumping back in here, the easy answer for desire to do this in AA vs. Target UI is that the Adobe Analytics UI is just outright more user friendly for monitoring and analysis purposes, and some basic expectations are not met.
In using target, we lose the ease of applying multiple segments and instead either have to build a combined segment or open the "View in analytics" which is again, less user friendly.
i.e if I wanted to segment by device and only look at the segment of users that viewed a certain page in their session I would have to build a segment combining those two to directly apply in target
Target does not calculate confidence or lift on custom built metrics
i.e. If I am curious about revenue net of order level discounts, I lose the ability to see confidence in target, requiring me to either pull from Omnihit manually or submit a DW request.
The ability to build STD Dev. Revenue Per Visitor or visit into my analytics workspace would mean I could quickly plug in rates for a sample and calculate confidence without having to go through these processes
These are, to my understanding, features on the road map for AA but I would like to reiterate that their current absence is quite frustrating in A/B test analysis/monitoring and their addition would be greatly appreciated.