As part of the Adobe Launch Migration (from DTM), I have noticed a shift in marketing channel split. After go live, I have seen an increase in the % of traffic in direct marketing channel. There is a slight decrease in cross-domain traffic but it doesn't account for the same increase in direct.
I believe more visits are now attributed to both Direct and other marketing channels.
Direct: no referrer, no tracking code and is the first page of the visit
Cross Domain: specific referrers owned by the client
Any ideas about what might have happened would be great!
Are you using the Experience Cloud ID service to identify your unique visitors? If so, have you implemented the ECID extension in Launch?
Did you do any updates to the Analytics Server? Change in server name might migrate the visitors to the new domain and might be because of the same. Can you confirm?
Thank You, Pratheep Arun Raj