As part of the Adobe Launch Migration (from DTM), I have noticed a shift in marketing channel split. After go live, I have seen an increase in the % of traffic in direct marketing channel. There is a slight decrease in cross-domain traffic but it doesn't account for the same increase in direct.
I believe more visits are now attributed to both Direct and other marketing channels.
Direct: no referrer, no tracking code and is the first page of the visit
Cross Domain: specific referrers owned by the client
Any ideas about what might have happened would be great!