Our Adobe Analytics page tracking is done based on a direct call that occurs [Direct call = adobeDirect]. This leads to a digitalData JS object that contains page level sProps. The implementation is being managed from Adobe Launch.
For other events that I want to track such as Clicks on Page Menus, Form Submissions, can I manage this by having a single Direct Call for both these type of events and using digitalData.event object to populate the values based on interaction?
Right now, I have a common direct call called adobeDirectEvent. Do I need to separate this out ?
OR in my rules, I need to add conditions to the Direct Call?
Direct Call = adobeDirectEvent
%Page Menu% matches Regex .*
Can anyone help with this?
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There really isn't a right or wrong way to do this. Personally I would have a unique rule per direct call event. Mostly for organization purposes to make sure that when this event happens i can quickly see exactly what launch will do. But, you can combine in a single rule, but it just gets more complicated. There isn't necessarily a right or wrong answer just whichever way you would prefer to do it.