I am in the field of SEO (Digital marketing) know everything about google analytics but i want to learn adobe analytics from scratch can someone help me from where i should start and end 🙂
Study material, any authorized institute which will provide certificate ?
First of welcome to adobe club. Adobe provides document for each and every features it has. You can able to get all the online related document and video related docs as well. Some of them are below. Happy Learning!!
The Adobe Experience League website has some good stuff on it:
Try this https://marketing.adobe.com/resources/help/en_US/reference/analytics_reference.pdf i'm sure it will be helpful.
I'd start with the youtube videos they've authored.