Adobe Analytics

[#1]

Hi,

I am Gayatri Venkat, from TCS. I am new to Adobe Marketing Cloud. I would like to understand end - to - end about Adobe Analytics.

Following are the things I would like to gain:

1. Demonstration of the product

2. Different versions of the product

3. Standard product Consulting approach and implementation guidelines

Is there a training that I can avail to understand the aforementioned points. I hold a Premium membership - what are the trainings that I can avail for free?

Look forward to your guidance in this regard.

Warm regards,

Gayatri

[#2 · Accepted solution]

Hi Gayatri -

Please locate the links:

https://marketing.adobe.com/resources/help/en_US/sc/implement/

https://marketing.adobe.com/resources/help/en_US/sc/user/analytics_reports_user.pdf

https://marketing.adobe.com/resources/help/en_US/reference/metrics.html - Metrics definitions

https://marketing.adobe.com/resources/help/en_US/mchannel/c_faq.html - Marketing Channels

https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_container_reports.html - About Segments

https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_operators.html

https://marketing.adobe.com/resources/help/en_US/sc/implement/props_vs_eVars.html - Traffic and Conversion variables (i.e. prop and eVar)

Hope this helps.  

Regards,

-Suhail

[#3]

Great Compilation Suhail! 

In addition to his content here is the link for the whole product documentation - https://marketing.adobe.com/resources/help/en_US/reference/

These are some free product videos - http://www.adobe.com/training/video.html

This is the Adobe Analytics Youtube channel - https://www.youtube.com/playlist?list=PL2tCx83mn7Gt_caUkIT7_3T2bg2kf-Piv

Descriptions of the versions - https://marketing.adobe.com/resources/help/en_US/reference/which_analytics_tool.html

I hope this helps.

-Tanmay

[#4]

Hi Gayatri

I think you can use this adobe analytics video channel and it will help you to learn in detail.

https://www.youtube.com/channel/UC8I6bqCk7gO6YdoMz6W5fvw

Also you can use this link for more detail https://www.youtube.com/channel/UCMhwU1dQvVCuN1wMVtkmsDQ

Regards

Anupam