Adobe Analytics visit numbers vs Google Analytics sessions

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breb30185739

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breb30185739

breb30185739

23-03-2021

What is the typical discrepancy % between Adobe Analytics visit numbers and Google Analytics sessions when both are used on a site?

We recently added Adobe Analytics to a site that was using Google Analytics as its primary analytics. Trying to understand the discrepancy between AA visits and GA sessions. 

 

Any insight would be appreciated! 

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yuhuisg

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yuhuisg

MVP

yuhuisg
MVP

25-03-2021

It used to be that +/- 5-10% was tolerable. These days, given the complexity of tracker blocking, who knows? 😵

If you're able to, look at trends instead. As long as the same top-level metrics from both systems are trending in the same direction, then I think you should be quite safe.