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Adobe Analytics Paid Media Traffic from "Typed/ Bookmarked"

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Kherzfeldt
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Kherzfeldt
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19-04-2021

Hi All,

 

We have noticed that for our paid media activity in AA, we are seeing 15% of SEM, 30% of Social & 50% of our display traffic coming from source "Typed/Booked".

 

Could anyone confirm that this is normal or how this traffic is tracked? It seems weird to me that over 60,000 people within 2 months would type or bookmark a URL with CID code to a product site.

 

If anyone has any info or similar experience with this, please reach out.

 

Thanks,

Kat

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Andrey_Osadchuk
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Andrey_Osadchuk
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21-04-2021

Hi Kat,

The referrer may be cut off because of how the traffic origination server is set up or because of the intermediate redirects between the ad click and the landing page.