My name is Marina, I’m working in Dentsu Aegis Russia, and some of the clients that my team leads use Adobe Analytics installed on the website.
I’m not sure if I name it correct but here in Russia we call it “dynamic parameters”, we’re familiar with the usage of them in Google Analytics and we need to figure out if it’s possible to do the same with AA.
What we need:
We have campaigns where lots of different creatives are being tested, and in order to be able to measure the effectiveness of each of them we need to see the analytics among them. In the simple way that means that we need to create a separate tracking code for each creative (separating them by different flex parameters), so, for example, if we have creative 1, 2 and 3 we would do 3 different tracking codes: