Adobe Analytics Data Incomplete

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stevenb77962023
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stevenb77962023
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23-11-2020

We are using Adobe Launch to send data to Adobe Analytics.
The Analytics data is incomplete.

It appears that not all the data is reaching Adobe Analytics (Adobe reporting significantly less visits and pages viewed than Google Analytics):
Nov 10-16 Google Analytics Adobe Analytics Delta
Users - Visitors: 3829 2678 43%
Sessions -Visits: 4788 3285 46%
Pageviews: 23862 10374 130%
Pageviews/Session: 4.98 3.16

The Adobe Launch embed code includes the “async” attribute (for asynchronous loading), so the page load will be faster.

What can we do to ensure that ALL Adobe Analytics data is collected and sent without affecting page load speed?

Note:

While have carefully (and repeatedly) followed the directions for contacting Adobe Customer Care to resolve this, they have been completely unresponsive for over a week, so we are hoping someone (anyone?) might have some thoughts on how to resolve this.

 

Please advise.

 

Thanks

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Andrey_Osadchuk
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Andrey_Osadchuk
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23-11-2020

Steven,
Begin with checking whether AA and GA have the same configuration in relation to IP filters, Bot filters, report suite (account) forwarding rules.
Check that the daily trends are more or less the same (potentially, one of the trackers could be temporary down for the whole website or specific pages/ sections).
Then you may want to run a test across website pages to check that both trackers gets loaded (the beacons are sent) as there could be various issues with both. As a quick win, run a top50 pages in both tools and check if there are pages that are tracked only in one tool (this may help find those where the tracking is not working at all).
When you do a comparison, focus on Page Views or Hits (Page Views + event based tracking calls) as Visits(Session) and Visitors(Users) are calculated in differently.
 
Best wishes,
Andrey Osadchuk | Launch Inspector, Analytics Connector, Bookmarks