Adobe Analytics clicks higher thank email clicks

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adamg31534655

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adamg31534655

adamg31534655

07-12-2020

Hi,

I am doing a number of email campaigns and seeing reasonable clicks in my email reports but then I check my traffic via Adobe Analytics and the unique page views are coming in almost triple of the clicks to my email. And the majority of those extra clicks are coming from the same 5-7 cities per the geosegmentation. Those cities are not in our target markets and they keep coming up no matter the segment of the list we mail to. What is happening? Click farm? Bots? What can I do about this. These numbers are throwing off my reporting. Thoughts? 

 

Thanks

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ishans52004352

Employee

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ishans52004352

Employee

ishans52004352
Employee

08-12-2020

You can look for certain IPs or suspicious hits in the raw data (Data Feeds) and see if there is something strange. It could be a bot activity resulting in a spike in page views.