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[Ad Cost Data] How to import campaign cost data from Facebook, Google Ads?

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adilk
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adilk
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17-06-2019

I was going through Data Sources option in AA > Admin settings and from what it looks, it appears to import a file into AA containing the tracking code, cost, impressions, clicks. The key would be the tracking code.

If I didn't want to go through the process of manually uploading cost data from three ad sources (Facebook Ads, Google Ads and a Display netowork), what are my options to have this data automatically in AA?

Thanks!

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PratheepArunRaj
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17-06-2019

Dear Adil,

For Google Ads, can you check Advertising Analytics Setup and Configuration? Link : Advertising Analytics in Adobe Analytics - YouTube. It is free for Adobe Analytics Users.

For Facebook, you check the thread : Facebook Ads Manager Data Integration into Adobe Analytics

Thank you!

Arun

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kasper_accutics
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27-09-2019

This is exactly what we do! Integrate your advertising platforms to Adobe Analytics.

Check out https://accutics.com/cost-importer/

Let me know if you would like a demo or a chat about the possibilities! You can always reach us at info@accutics.com or me directly at kr@accutics.com

Best,

Kasper

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ursboller
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17-06-2019

and "Advertising Analytics" only works for AdWords, not for Google Display Network - at least not officially

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Andrey_Osadchuk
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17-06-2019

A small addition regarding the Advertising Analytics — it is available only for Select, Prime, and Ultimate Adobe Analytics SKUs.