there is abrupt traffic spike on particular day from one campaign. this campaign is running since 5 to 7 days.
But on particular day traffic sudden shot up. what can be the reasons i saw that beacon request is happening properly. by breaking down the data of this campaign got to know that it has come through mobile device & it is from typed/bookmarked. My point is from where traffic is coming i can see that I want to know the reason why it got huge spike in visits.
Your organization would have sent SMS Service to your customers that would have brought those traffic to your website. If you have proper tracking codes, you can see the numbers under the Tracking Code report or Marketing Channel Detail. If not, it will be bucketed only under Typed/Bookmarked in Source Of Traffic or Direct in Marketing Channel. Check out my blog to understand why SMS traffic will be bucketed under Typed/Bookmarked in Source Of Traffic or Direct in Marketing Channel. : Direct or Typed/Bookmarked