AAM / Analytics Segments - best place to create them?

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stevemalko

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stevemalko

stevemalko

13-08-2019

Would love to get a perspective on best practices regarding segmentation and creating segments. I have my Analytics, Audience Manager, and Campaign connections established to share data, my question: Is it better to create the segments in AAM and share? or better to create in Analytics and share?

an example scenario: I would like to tag visitors of a specific web page as "Webpage Visitors" to be able to send them email campaigns later on, but also create reports based on page visits.

What would be the best practice for creating the segment?

Thanks

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lytics

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lytics

lytics

16-08-2019

Recommendation from the Core Services User Guide is to use the Segment Builder in Analytics, selecting "Make this an Experience Cloud audience".  Publish an Analytics audience segment