A container combining multiple visitor IDs?

vickyg28253246

24-01-2019

I think I need, for lack of a better description, a next-level container...

The same customer might visit under different Adobe IDs. Let's say I capture the customer account in an eVar. How can I segment on that account ID when the largest container available is "visitor", which is based on the Adobe ID?

For example, separating Purchasers and Non-purchasers is not possible by Adobe ID, as the same account might do a part of the journey under one Adobe ID and another part under another.

I am fairly certain it's a common situation, so there's got to be a solution, but I can't seem to figure it out.

Any suggestions?

Answers (8)

Answers (8)

ursboller

MVP

28-01-2019

you need to further classify the visitorID "the corresponding customer ever bought or not". means you need a subrelation on your customerID "buyer" which allows to filter on the visitors...

ursboller

MVP

28-01-2019

I guess you're looking at something like the People Metric. unfortunatelly it is not available by default, maybe coming one day as "global metric"

some workarounds:

a) classify your visitor ID's and "approx distict count" see see how many classified values you had (eg. different customers) or to create segments based on certain classification values

b) habe a look if Customer Attributes could help you to answer some questions

Gigazelle

Employee

28-01-2019

I'm not aware of a way to do this either. What we'd need is a 'people' segment bucket, but 'visitor' is the broadest we currently provide.

This would make an excellent idea thread - Vicky if you'd like to create it, I can pass it around internally and collect thoughts and maybe even see if there are discussions currently happening for it. Don't forget to link it here as well!

vickyg28253246

28-01-2019

Thank you, that's what I thought too, but the classification rule builder does not allow for this kind of logic. Are you saying I'd have to SAINT it?

vickyg28253246

28-01-2019

Thank you ursboller,

I have already classified visitor ID and now have a dimension, and I do know how many distinct values I have in this dimension. How can I now segment by this dimension?

A simple example - how do I segregate purchasers and non-purchasers not by Adobe Visitor ID but by my Account ID?

nickh86417692

25-01-2019

If you capture customer account number in an eVar, and then the same customer account number visits your site on 3 separate devices, a segment that looks for visitors with that specific customer account number would capture all 3 of my visits & unique visitors on the site. You won't be able to combine these 3 different devices into the same unique visitor, but as long as the customer logged in on all 3 devices, you'll be able to see them with a "visitor" level segment.