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Simple Solution for Shopping Carts not support a "cart open" event

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rhinestonejoe
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rhinestonejoe
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rhinestonejoe
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05-08-2013

It is important for webmasters to know when a cart was opened...especially for the Cart Conversion Tunnel report.  Since some shopping carts don't trigger this event,  I have a simple method that with the help of Adobe that can make it simple for affected webmasters to benefit to receive "cart open" data:

 

The ScView code is in the cart already anyway.  For websites that don't have the event, there should be a switch in their administrative dashboard to count a visitor's first ScView as a "cart open" and each of that visitor's subsequent views as a "cart view". 

 

The coding on Adobe's side would be very easy to implement compared with the coding that would need to be done on the webmaster's side.