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Adobe Analytics Coffee Break: On Monday, January 30 at 10am PT, the NOAM User Group led by Jennifer Dungan and Jeff Bloomer will be joining us to answer your Analytics related questions. To register and for more information, follow the link to the right.

Simple Solution for Shopping Carts not support a "cart open" event

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Level 1

05-08-2013

It is important for webmasters to know when a cart was opened...especially for the Cart Conversion Tunnel report.  Since some shopping carts don't trigger this event,  I have a simple method that with the help of Adobe that can make it simple for affected webmasters to benefit to receive "cart open" data:

 

The ScView code is in the cart already anyway.  For websites that don't have the event, there should be a switch in their administrative dashboard to count a visitor's first ScView as a "cart open" and each of that visitor's subsequent views as a "cart view". 

 

The coding on Adobe's side would be very easy to implement compared with the coding that would need to be done on the webmaster's side.