Join us January 15th for an AMA with Champion Achaia Walton, who will be talking about her article on Event-Based Reporting and Measuring Content Groups!
Make Search Keywords, for Natural & Paid, native built in system variables (at least eVars) so that we can Classify them for Segmentation, Pathing, Fall Outs, Path Finder, etc.
Add to this Search Engines as well. Why not let any out of the box variable be classified (i.e. Visit Number) so we don't have to waste custom variables to duplicate these reports?
Great Idea! This could really help with Classification potentially. Currently we have to run SAINT every month to reclassify all the new keyword/text ad combinations when there should be a way to setup default classifications that persist if desired. I dont want to reclassify the same keyword 10 times if I have 10 text ads that were clicked. Paid search is already running through SearchCenter I would think this is a no brainer to setup.
All Traffic Sources variables should be turned into out of the box eVar type variables and they should allow you to adjust their expiration beyond the visit, but don't allow things like keywords to be overwritten by direct load on subsequent visits.
For those customers that have SearchCenter, the organic search query, the paid search query, and the paid search keyword (tracking code) are now all stored in their own eVars so they can use either first or last allocation, they can have their cookie expiration extended beyond the visit, and they can be classified to your heart's content.
Although you can use a custom variable (s.prop or evar), I would like to be able to use SAINT and classifications natively with the File Downloads section.
