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Campaigns tied to Products

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Level 6

21-02-2010

Currently, conversion attribution to campaigns is universal i.e. if a visitor responded to a campaign “30% off on laptop” but ordered a food processor; the laptop campaign still gets an order attribution.

 

While it is possible to subrelate campaigns and products (and their classification); it is very difficult to compare effectiveness of several campaigns in the same report. It should be possible to specify target product or a product classification for a campaign which then filters out any unrelated conversions for the campaign.

2 Comments

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Level 2

22-02-2010

This would be fascinating and very useful if somehow possible to segment.   Too cumbersome to do manually...

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Level 4

28-08-2012

I am looking for this feature especially for our onsite ad-tracking.

Therefore it would be good to be able to not only have this for the standard campaign variable, but also other evars.

Uploading a lookup table of evar values to allowed product IDs, which allows Wild Cards (!) would be great.